1. Umthengi Omusha Wobuhle: Onamandla, Onokuziphatha Nokuhlola
Indawo yobuhle ishintsha kakhulu njengoba abathengi bebheka ukunakekelwa komuntu siqu ngendlela yokuziveza kanye nomthwalo wemfanelo emphakathini. Abathengi banamuhla abasanelisekile yizimangalo ezingasho lutho.ubuqiniso, ukubandakanya kanye nokucaca okukhulukusuka kumabhrendi.
A. Ubunikazi - Ubuhle Buqala Ukuthatha Isigaba Esiphambili
Ukwanda "kwezishoshovu zobuhle" kuguqule izimonyo nokunakekelwa kwesikhumba kwaba amathuluzi anamandla okuzibonakalisa. Abathengi beGen Z manje bahlola imikhiqizo ngokusekelwe ekuzibophezeleni kwabo ekwahlukeni nasezinhlosweni zomphakathi. Abaholi bemakethe abanjengoFenty Beauty babeka amazinga amasha ngemikhiqizo yabo.Izinhlobo zesisekelo ezinemithunzi engu-40, kuyilapho imikhiqizo ezimele efana neFluide iphonsela inselelo izindinganiso zobulili ngemigqa yezimonyo yobulili obufanayo. E-Asia, lokhu kubonakala ngendlela ehlukile - uhlelo lwe-"Beauty Innovations for a Better World" lomkhiqizo waseJapan iShiseido luthuthukisa imikhiqizo ikakhulukazi yabantu asebekhulile, kuyilapho i-Perfect Diary yaseShayina ibambisana nabaculi bendawo ukuze baqoqe amaqoqo anohlobo olulinganiselwe agubha ifa lesifunda.
B. Inguquko ye-Skimanialism
Inhlangano yalolu bhubhane ethi “akukho ukwakheka” isiphenduke indlela eyinkimbinkimbi yobuhle obuncane. Abathengi bayamukelaimikhiqizo enemisebenzi eminingieziletha imiphumela emihle kakhulu ngezinyathelo ezincane. I-Super Serum Skin Tint ethandwa kakhulu yi-Ilia Beauty (ene-SPF 40 kanye nezinzuzo zokunakekelwa kwesikhumba) ibone ukukhula okungu-300% ngo-2023, okubonisa ukuthi abathengi bafuna ukusebenza kahle ngaphandle kokuphazamiseka. Izinkundla zokuxhumana zikhuthaza lo mkhuba ngemikhuba esakazekile efana "nokushintshashintsha kobusuku bokukhipha isikhumba, ukululama kanye nomswakama) okuthole ukubukwa okungaphezu kwezigidigidi ezimbili ze-TikTok ngonyaka odlule. Imikhiqizo ecabanga phambili njenge-Paula's Choice manje inikezaabakhi bezindlela zokwenza ngokwezifisookwenza kube lula lezi zinqubo eziyinkimbinkimbi.
2. Isayensi Ihlangana Nokuxoxa Izindaba: Uguquko Lokwethembeka
Njengoba abathengi beba nolwazi oluningi ngezithako, izinkampani kumele zisekele izimangalo zazoubufakazi besayensi obungenakuphikiswangenkathi senza ubuchwepheshe obuyinkimbinkimbi butholakale kalula.
A. Ubufakazi Bezokwelapha Buba Izigxobo Zetafula
Abathengi bezokunakekelwa kwesikhumba abangama-70% manje bahlola amalebula emikhiqizo ukuthola imininingwane yezokwelapha. I-La Roche-Posay iphakamise izinga nge-UVMune 400 sunscreen yabo, ehlanganisa izithombe ezincane ezibonisa indlela isihlungi sabo esinelungelo lobunikazi esidala ngayo "i-sunshield" ezingeni lamaseli. I-Ordinary iphazamise imakethe ngokuveza ulwazi lwabo.amaphesenti okuhlushwa aqondilekanye nezindleko zokukhiqiza - isinyathelo esikhuphule ukwethenjwa kwamakhasimende ngo-42% ngokusho kwenkampani yabo engumzali. Ubambiswano lodokotela besikhumba luyachuma, kanti imikhiqizo efana ne-CeraVe inezisebenzi zezokwelapha ku-60% wokuqukethwe kwazo kokumaketha.
B. I-Biotechnology Ichaza Kabusha Ukusebenza Kahle
Ukuhlangana kobuhle kanye ne-biotech kukhiqiza izinto ezintsha ezintsha:
lUkuvutshelwa OkunembileIzinkampani ezifana neBiomica zisebenzisa ukubiliswa kwamagciwane ukudala ezinye izindlela eziqhubekayo kunezisebenzayo zendabuko
lIsayensi ye-Microbiome: Imithi kaGallinée yangaphambi/ye-probiotic ihlose ukulinganisela kwesikhumba sendawo ezungezile, kanti izifundo zemitholampilo zibonisa ukuthuthuka okungu-89% kokubomvu
lUcwaningo Lokuphila Isikhathi Eside: I-peptide ye-OneSkin i-OS-01 eyimfihlo iboniswe ezifundweni ezibuyekezwe ontanga ukuze kuncishiswe izimpawu zobudala bezinto eziphilayo emaseli esikhumba
3. Ukuzinza: Kusukela “Ekumnandi Ukuba Nakho” Kuya Ekungaxoxiswaneni Ngakho
Ukuqaphela imvelo kushintshe kusukela ekuhlukaniseni ukumaketha kuya ekubeniukulindela okuyisisekelo, okuphoqa izinkampani ukuthi zicabange kabusha ngazo zonke izici zokusebenza kwazo.
A. Umnotho Wobuhle Ojikelezayo
Amaphayona afana noKao abeka amazinga amasha ngomugqa wabo we-MyKirei, oquketheIpulasitiki engaphansi ngo-80%ngokusebenzisa izinhlelo ezintsha zokugcwalisa kabusha. Isinyathelo sikaLush sokupakisha izinto ezingenalutho sivimbele amabhodlela epulasitiki angaphezu kwezigidi eziyisithupha ukuthi angangeni ezindaweni zokulahla udoti minyaka yonke. Ukuvuselela udoti sekudlulele ngale kwamaqhinga – Ubuhle be-UpCircle manje buvela emithonjeniAmathani ayi-15,000 ezindawo zekhofi ezisetshenziswe kabushaminyaka yonke evela kuma-cafe aseLondon ukuze bahlanze izikhumba zabo kanye namaski.
B. Izakhi Zokujwayela Isimo Sezulu
Njengoba isimo sezulu esibi siba yinto evamile, imikhiqizo kumele isebenze ezindaweni ezahlukene:
lUkunakekelwa Kwesikhumba Okungangeni EhlaneI-Peterson's Lab isebenzisa izimila zomdabu zase-Australia ukudala izithambisi-ndlela ezivikela ezimweni zaseGobi Desert
lAmafomula Amelana Nomswakama: Umugqa omusha we-AmorePacific wezimo zezulu zasezindaweni ezishisayo unama-polymer atholakala kumakhowe avumelana namazinga omswakama
lIzikrini Zelanga Eziphephile EmanziniAmafomula aphephile e-Stream2Sea manje abusa ku-35% wemakethe yaseHawaii
4. Ubuchwepheshe Obushintsha Imboni
Ukusungula izinto ezintsha kwedijithali kuyadalaokuhlangenwe nakho okwenziwe ngokwezifiso kakhulu, okujulilelelo bhuloho lobuhle obuku-inthanethi nobungaxhumekile ku-inthanethi.
A. I-AI Iba Yomuntu Siqu
I-chatbot ka-Olly Nutrition ihlaziya imikhuba yokudla ukuze income izithako zobuhle ezenzelwe wena, kuyilapho i-algorithm ka-Proven Skincare iqhubekaAmaphuzu edatha angaphezu kuka-50,000ukudala imikhuba yangokwezifiso. Ubuchwepheshe be-Sephora's Color IQ, manje obusesizukulwaneni sabo sesithathu, bungafanisa imibala yesisekelo neUkunemba okungu-98%ngamakhamera e-smartphone.
B. I-Blockchain Yakha Ukwethenjwa
Uhlelo lwe-Aveda oluthi “Seed to Bottle” luvumela amakhasimende ukuthi alandelele uhambo lwazo zonke izithako, kusukela kubavuni bebhotela le-shea laseGhana kuya emashalofini ezitolo. Leli zinga lokucaca liye landisaamaphuzu okuthembeka kwamakhasimende ngo-28%.
C. Ikhawunta Yobuhle beMetaverse
Ubuchwepheshe be-Meta bokuzama i-VR, osebuvele busetshenziswe yi-45% yabathengisi abakhulu bobuhle, bunciphise ukubuyiselwa kwemikhiqizo ngo-25%. Umsizi we-“Beauty Genius” we-L'Oréal osebenza nge-inthanethi uphatha ukubonisana kwamakhasimende ayizigidi ezi-5 njalo ngenyanga.
Indlela Engaphambili:
Umthengi wobuhle ka-2025 ungumuntuumhloli oqaphelayo- kungenzeka ukuthi bafunde kabanzi ngocwaningo lwe-peptide njengoba bezohlanganyela ohlelweni lokuzinza komkhiqizo. Imikhiqizo ephumelelayo kuzodingeka ibe yingcwetiukusungula izinto ezintsha okunezinhlangothi ezintathu:
lUkujula Kwesayensi- Izimangalo ezisekelayo ngocwaningo olubuyekezwe ontanga
lUbuchwepheshe Obuyinkimbinkimbi- Dala okuhlangenwe nakho kwedijithali/okungokoqobo okungenamthungo
lInhloso Yangempela- Faka ukusimama kanye nokubandakanya wonke amazinga
Ikusasa lingelamabhizinisi angaba ososayensi, abalandisi bezindaba kanye nezishoshovu - konke ngesikhathi esisodwa.
Isikhathi sokuthunyelwe: Meyi-08-2025