I-COVID-19 ibeke u-2020 ebalazweni njengonyaka omlando kakhulu wesizukulwane sethu. Ngenkathi leli gciwane laqala ukusebenza ekupheleni kuka-2019, imiphumela yezempilo yomhlaba wonke, yezomnotho, yezenhlalo neyezepolitiki yalolu bhubhane yabonakala ngempela ngoJanuwari, ngokuvalwa kwezwe, ukuqhelelana kwabantu kanye nokushintsha okusha kwesimo sobuhle, kanye nomhlaba, njengoba siwazi.
Njengoba umhlaba uthatha ikhefu elide, izitolo ezinkulu nezokuhamba zonke zicishe zome. Ngenkathi ukuhweba nge-e-commerce kuchuma, umsebenzi we-M&A wehla waze wama, walulama njengoba imizwa ikhula kancane kancane kanye nenkulumo yokululama ezingxenyeni zokugcina. Izinkampani ezazithembele ezinhlelweni zeminyaka emihlanu zakudala zaklebhula izincwadi zomthetho futhi zachaza kabusha ubuholi bazo, kanye namasu azo, ukuze zivumelane nomnotho osheshayo nongalindelekile, kuyilapho ifa lilahleka futhi abantu abazimele bephuthelwa icebo. Impilo, inhlanzeko, idijithali kanye nokuphila kahle kwaba izindaba zempumelelo yobhubhane njengoba abathengi babelele emikhubeni emisha eyayizohlala isikhathi eside, kuyilapho izimakethe zobukhazikhazi obukhulu kanye nezinkulu zicindezela imboni njengoba ukuvuselelwa kwe-GVC okufana ne-K kuqala.
Ukushona kukaGeorge Floyd kwakhuthaza ukuhlaselwa nokuvuswa kwenhlangano iBlack Lives Matter, okunye futhi ukuguquka okubalulekile okwaphakanyiswa ngonyaka ka-2020, okwakhuthaza ukuhlolwa kweqiniso okubheka emuva embonini yonke kanye nokuhlolwa okubucayi okuye kwakha indawo entsha nengakaze ibonwe emhlabeni wobuhle. Izinhloso ezinhle kanye nezimangalo ezingenasisekelo azisamukelwa njengemali yoshintsho lwangempela - ushintsho olungelula ezinkampanini ezinefa eligcwele ama-ajenda amhlophe. Kodwa uguquko oluqhubeka kancane kancane lukhula.
Ngakho-ke, yini elandelayo? Yini engalandela ushintsho olukhulu emhlabeni wonke oluye lwasithinta kakhulu kulo nyaka? Nakuba u-2020 unikeze umhlaba ithuba lokucindezela inkinobho yokusetha kabusha, thina njengemboni singazifunda kanjani izifundo zalo, sakhe kabusha umnikelo wethu, futhi, ukuze sichaze uMongameli Okhethiwe wase-US uJoe Biden, sakhe kabusha kangcono?
Okokuqala, njengoba umnotho uthola amandla, kubalulekile ukuthi izimfundiso zika-2020 zingalahleki. Izinkampani kufanele zibhekane necala lokuthi ukuheha okunamandla kobungxowankulu akusinqobe isidingo sangempela nesiphuthumayo sokukhula kwebhizinisi okunezimiso zokuziphatha, okuyiqiniso nokusimeme, ukukhula okunganciphisi imvelo, okungashayi indiva abantu abambalwa, futhi okuvumela ukuncintisana okufanelekile nokuhloniphekile kubo bonke. Kumelwe siqinisekise ukuthi i-BLM iyinhlangano, kunokuba kube yinto yesikhashana, amasu okuhlukahluka, ukuqokwa kanye nokushintshashintsha kobuholi akusona isenzo senkonzo yokubonisana nabantu ngezikhathi zezingxabano, nokuthi i-CSR, isenzo sokushintsha kwesimo sezulu kanye nokuzibophezela okukhulayo emnothweni ojikelezayo kuyaqhubeka nokubumba umhlaba webhizinisi esisebenza kuwo.
Thina njengemboni, kanye nomphakathi, sinikezwe ithuba legolide ngesimo sika-2020. Ithuba lokushintsha, ukuhlubula imakethe yethu egcwele ngokweqile kubantu kanye nomkhiqizo, futhi samukele inkululeko ekhazimulayo kanye nenkululeko enikezwa ukuphula imikhuba emidala nokusungula ukuziphatha okusha. Akukaze kube khona ithuba elicacile kangaka lokuguqulwa okuqhubekayo. Kungakhathaliseki ukuthi lokho kuyishintsho lochungechunge lokuhlinzeka ukuze kukhiqizwe ngendlela eqhubekayo, indlela yebhizinisi eqondiswa kabusha yokulahla amasheya afile nokutshala imali kwabaphumelele kwi-COVID-19 njengempilo, inhlalakahle kanye nedijithali, noma ukuzihlaziya kwangempela kanye nesenzo sokudlala indima, noma ngabe inkulu noma incane kangakanani inkampani, ekukhankaseleni imboni ehlukahlukene kakhulu.
Njengoba sazi, izwe lobuhle alilutho uma lingaqinile, futhi indaba yalo yokubuya ngokungangabazeki izoba yinto okufanele uyibuke ngo-2021. Ithemba liwukuthi, kanye nalolo vuselelo, kwakhiwa imboni entsha, enamandla, nehloniphekile - ngoba ubuhle abuyi ndawo, futhi sinezithameli ezithunjiwe. Ngakho-ke, kunomthwalo wemfanelo kubathengi bethu wokugqamisa ukuthi ibhizinisi elinokuziphatha okuhle, elizinzile neliyiqiniso lingahambisana kanjani ngokuphelele nokunqoba kwezezimali.
Isikhathi sokuthunyelwe: Ephreli-28-2021