INDLELA IMBONI YOBUHLE ENGAKHA NGAYO KANCONO

Njengoba umhlaba uthatha ikhefu elide elidlulelwe yisikhathi, umgwaqo ophakeme kanye nezitolo zokuhamba konke komile. Ngenkathi i-e-commerce idlondlobala, umsebenzi we-M&A wehla, walulama njengoba imizwa ikhula kancane kanye nenkulumo yokululama ezindaweni zokugcina. Izinkampani ezake zathembela ezinhlelweni zakudala zeminyaka emihlanu zaklebhula izincwadi zemithetho futhi zachaza kabusha ubuholi bazo, namasu azo, ukuze zivumelane nomnotho oshesha kakhulu nongabikezeli, kuyilapho amagugu elahleka futhi ama-indies egeja iqhinga. Impilo, inhlanzeko, idijithali kanye nokuphila kahle kwaba yizindaba zempumelelo yobhubhane njengoba abathengi belala emikhubeni emisha ebekelwe ukuthi ihlale, kuyilapho izimakethe ze-ultra-luxe neziningi zikhipha imboni emaphakathi njengoba kuqala ukululama kwe-GVC okumise okwe-K.

Ukushona kukaGeorge Floyd kugqugquzele ukuhlaselwa nokuvuswa kwenhlangano yeBlack Lives Matter, enye futhi ingqophamlando eyasungulwa ngonyaka ka-2020, kwagqugquzela ukubukelwa kabusha kwemboni okubanzi kanye nokuhlola okungokoqobo okunonya nakho sekudale inguquko entsha nengakaze ibonwe emhlabeni wobuhle. Izinhloso ezinhle nezimangalo ezingenasisekelo azisamukelwa njengemali yoshintsho lwangempela – shintsha lokho, ungalenzi iphutha, akulula ezinkampanini ezinamafa acwile ezinhlelweni zabamhlophe. Kodwa uguquko okungukuthi, kancane kancane, ukuqhubeka nokukhula imilenze.

Ngakho, yini elandelayo? Yini engalandela ukuzamazama komhlaba okukhulu kulo nyaka, okusishaye ngakho ekhanda? Nakuba u-2020 unikeze umhlaba ithuba lokucindezela inkinobho yokusetha kabusha, thina njengemboni singazithatha kanjani izifundo, silolonge kabusha umnikelo wethu futhi, sibeka ngamafuphi uMongameli wase-US u-Elect Joe Biden, sakhe kabusha kangcono?

Okokuqala, njengoba umnotho uba namandla, kubalulekile ukuthi izimfundiso zika-2020 zingalahleki. Izinkampani kufanele ziphendule ngokuthi ukuheha okunamandla konxiwankulu akuseqisi isidingo sangempela nesiphuthumayo sokukhula kwebhizinisi okunesimilo, okuyiqiniso nokusimeme, ukukhula okungekho ngezindleko zemvelo, okungashayi indiva idlanzana, futhi lokho kuvumela ukuncintisana okunobulungiswa nokuhloniphekile kubo bonke. Kufanele siqinisekise ukuthi i-BLM iyinhlangano, kunokuba kube umzuzwana nje, amasu okuhlukahluka, ukuqokwa kanye nokuzamazama kobuholi akusona isenzo sokukhuluma ngomlomo okwenziwa ngezikhathi zezingxabano, nokuthi i-CSR, isenzo sokuguquguquka kwesimo sezulu kanye nokuzibophezela okukhulayo emnothweni oyindilinga kuqhubeke nokubumba umhlaba webhizinisi esisebenza kuwo.
Thina njengemboni, kanye nomphakathi, sinikezwe inhlamvu yegolide ngesimo sika-2020. Ithuba loshintsho, lokuhlubula imakethe yethu egcwele ngokweqile kubantu nomkhiqizo, futhi samukele inkululeko ekhazimulayo nenkululeko enikezwa ukugqashula imikhuba emidala futhi sisungule ukuziphatha okusha. Alikaze libe khona ithuba elicace kangaka lenguquko eqhubekayo. Kungakhathaliseki ukuthi lokho kuwuchungechunge lokuhlinzekwa kwempahla olunyakazayo ukuze kukhiqizwe ngendlela eqhubekayo, indlela yebhizinisi eqondiswe kabusha yokulahla amasheya afile futhi itshale imali kwabaphumelele i-COVID-19 njengezempilo, impilo enhle nedijithali, noma ukuzihlaziya kwangempela kanye nesenzo ekubambeni indima, kungakhathaliseki ukuthi inkulu noma incane kangakanani inkampani, ekukhankaseleni imboni ehlukahlukene.

Njengoba sazi, umhlaba wobuhle awulutho uma ungaqiniseki, futhi indaba yayo yokubuya ngokungangabazeki iyoba eyokubuka ngo-2021. Ithemba liwukuthi, eceleni kwaleyo mvuselelo, kwakhiwa imboni entsha, enamandla, futhi ehloniphekile - ngoba ubuhle abuyi ndawo, futhi sinezethameli ezithunjiwe. Ngakho-ke, kunesibopho kubathengi bethu sokugqamisa ukuthi ibhizinisi elinokuziphatha okuhle, elisimeme neliyiqiniso lingahambisana kanjani kahle nokunqoba kwezezimali.