INDLELA IMBONI YOBUHLE ENGAKHA NGAYO KANCONO

Njengoba umhlaba uthatha ikhefu elide elidlulelwe yisikhathi, umgwaqo ophakeme kanye nezitolo zokuhamba konke komile. Ngenkathi i-e-commerce idlondlobala, umsebenzi we-M&A wehla, walulama njengoba imizwa ikhula kancane kanye nenkulumo yokululama ezindaweni zokugcina. Izinkampani ezake zathembela ezinhlelweni zakudala zeminyaka emihlanu zaklebhula izincwadi zemithetho futhi zachaza kabusha ubuholi bazo, namasu azo, ukuze zivumelane nomnotho oshesha kakhulu nongabikezeli, kuyilapho amagugu elahleka futhi ama-indies egeja iqhinga. Impilo, inhlanzeko, idijithali kanye nokuphila kahle kwaba yizindaba zempumelelo yobhubhane njengoba abathengi belala emikhubeni emisha ebekelwe ukuthi ihlale, kuyilapho izimakethe ze-ultra-luxe neziningi zikhipha imboni emaphakathi njengoba kuqala ukululama kwe-GVC okumise okwe-K.

Ukushona kukaGeorge Floyd kugqugquzele ukuhlaselwa nokuvuswa kwenhlangano iBlack Lives Matter, enye futhi ingqophamlando eyasungulwa ngonyaka ka-2020, kwagqugquzela ukubukelwa kabusha kwemboni okubanzi kanye nokuhlolwa kwamaqiniso abuhlungu nakho sekudale inguquko entsha nengakaze ibonwe emhlabeni wobuhle. . Izinhloso ezinhle nezimangalo ezingenasisekelo azisamukelwa njengemali yoshintsho lwangempela – shintsha lokho, ungalenzi iphutha, akulula ezinkampanini ezinamafa acwile ezinhlelweni zabamhlophe. Kodwa uguquko okungukuthi, kancane kancane, ukuqhubeka nokukhula imilenze.

Ngakho, yini elandelayo? Yini engalandela ukuzamazama komhlaba okukhulu kulo nyaka, okusishaye ngakho ekhanda? Nakuba u-2020 unikeze umhlaba ithuba lokucindezela inkinobho yokusetha kabusha, thina njengemboni singazithatha kanjani izifundo, silolonge kabusha umnikelo wethu futhi, sibeka ngamafuphi uMongameli wase-US u-Elect Joe Biden, sakhe kabusha kangcono?

Okokuqala, njengoba umnotho uba namandla, kubalulekile ukuthi izimfundiso zika-2020 zingalahleki. Izinkampani kufanele ziphendule ngokuthi ukuheha okunamandla konxiwankulu akuseqisi isidingo sangempela nesiphuthumayo sokukhula kwebhizinisi okunesimilo, okuyiqiniso nokusimeme, ukukhula okungenazindleko zemvelo, okungashayi indiva abantu abambalwa, nokuthi ivumela ukuncintisana okuhle nokuhloniphekile kubo bonke. Kufanele siqinisekise ukuthi i-BLM iyinhlangano, kunokuba kube umzuzwana, amasu okuhlukahluka, ukuqokwa kanye nokuzamazama kobuholi akusona isenzo sokukhuluma ngomlomo okwenziwa ngezikhathi zezingxabano, kanye nokuthi i-CSR, isenzo sokuguquguquka kwesimo sezulu kanye nezibopho ezikhulayo umnotho oyindilinga uyaqhubeka nokubumba umhlaba wamabhizinisi esisebenza kuwo.
Thina njengemboni, kanye nomphakathi, sinikezwe inhlamvu yegolide ngo-2020. Ithuba loshintsho, ukuhlubula imakethe yethu egcwele ngokweqile kubantu nomkhiqizo, futhi samukele inkululeko ekhazimulayo nenkululeko enikezwa ukuguga. imikhuba kanye nokusungula izindlela ezintsha zokuziphatha. Alikaze libe khona ithuba elicace kangaka lenguquko eqhubekayo. Kungakhathaliseki ukuthi lokho kuwuchungechunge lokuthengwa kwempahla okunyakaziswayo ukuze kukhiqizwe ngendlela eqhubekayo, indlela yebhizinisi eqondiswe kabusha yokulahla amasheya afile futhi itshale imali kwabaphumelele i-COVID-19 njengezempilo, ukuphila kahle kanye nedijithali, noma ukuzihlaziya kwangempela kanye nesenzo ekubambeni iqhaza, inkampani enkulu noma encane, ekukhankaseleni imboni ehlukahlukene.

Njengoba sazi, umhlaba wobuhle awulutho uma ungaqiniseki, futhi indaba yawo yokubuya akungabazeki ukuthi izobukwa ngo-2021. Ithemba liwukuthi, eceleni kwaleyo mvuselelo, kwakhiwa imboni entsha, enamandla, futhi ehlonipheke kakhulu - ngoba ubuhle. ayiyi ndawo, futhi sinezithameli ezithunjiwe. Ngakho-ke, kunesibopho kubathengi bethu sokugqamisa ukuthi ibhizinisi elinokuziphatha okuhle, elisimeme neliyiqiniso lingahambisana kanjani kahle nokunqoba kwezezimali.