Eminyakeni embalwa edlule, imakethe yezimonyo ze-APAC ibone ushintsho olukhulu. Okungenani ngenxa yokwanda kokuthembela kakhulu kumapulatifomu ezokuxhumana nomphakathi kanye nokulandela kwabathobekile bobuhle, okushukumisa ukudayela uma kukhulunywa ngezitayela zakamuva.
Ucwaningo oluvela kwi-Mordor Intelligence lubonisa ukuthi indawo idlala indima ebaluleke kakhulu ekuthengisweni kwezimonyo ze-APAC, kanye nabathengi ezindaweni zasemadolobheni bachitha amahlandla amathathu ku-Haircare kanye nemikhiqizo yasemakhaya uma kuqhathaniswa nalezo ezisezindaweni zasemakhaya. Kodwa-ke, imininingwane ikhombisa nokuthi ithonya elikhulayo labezindaba ezindaweni zasemakhaya linomthelela omkhulu wokuthengisa, ikakhulukazi emkhakheni wezinwele.
Uma kukhulunywa ngeSkincare, inani labantu abadala kanye nokuqwashisa kwabathengi bayaqhubeka nokukhulisa ukukhula kwemikhiqizo yokulwa nokuguga. Ngaleso sikhathi, amathrekhi amasha afana ne-'Skimalism 'kanye nezimonyo ze-hybrid ziyaqhubeka ukukhuphuka ngokuthandwa, njengoba abathengi base-Asia bafuna okuhlangenwe nakho okuhleliwe kwezimonyo. Ngenkathi ekunakekelweni kwezinwele nokukhanyisa, izimo zemvelo kanye namazinga okushisa akhuphukayo kuthengiswa komkhiqizo kulezi zindawo, futhi ngokushesha okuxaka izithako zokuziphatha kanye nokwakheka.
Khipha izihloko ezinkulu kakhulu, izinto ezintsha, kanye nezinselelo eSkincare, izinwele zezinwele, ubuhle belanga, kanye nobuhle obuzinzile, ubuhle be-in-cosmetics baseSubusayo ngo-7-9 Novemba 2023 bazokwethula i-ajenda ebanzi yemikhiqizo ukuze bathembele kwijika.
Ikusasa elizinzile
Eminyakeni embalwa edlule, ukukhulisa ukuqwashisa kwabathengi kanye namandla okuthenga e-Asia adale inguquko enamandla ebheke emikhiqizweni nasemikhubani eqhubekayo. Ngokokucwaninga okuvela ku-EuroMonitor International, ama-75% abaphenduli bocwaningo ebuhleni nasekunakekelweni komuntu siqu bekuhlela ukuthuthukisa imikhiqizo nge-vegan, imifino kanye nezimangalo ezisekelwe kwezitshalo ngo-2022.
Kodwa-ke, isidingo sezimonyo zokuziphatha asisona nje ukwakheka imikhiqizo nezinsizakalo ezintsha kodwa futhi nendlela brands asebenza futhi ukuxhumana namakhasimende abo. I-EuroMonitor incishise ukuthi izinhlobo zomkhiqizo wezimonyo zigxile emfundweni yabathengi kanye nokusobala ukuze bakwazi ukuxhumana ngempumelelo namakhasimende futhi bagqugquzele ukuthembeka komkhiqizo.
Imfundo eSkincare
Inani le-USD $ 76.82 billion ngo-2021, kulindeleke ukuthi imakethe ye-APAC Skincare Kulindeleke ukuthi ibone ukukhula okubalulekile eminyakeni emihlanu ezayo. Lokhu kungenxa yokwanda okukhuphukayo kokuphazamiseka kwe-skincare kanye nokwazi ngobuhle phakathi kwabathengi base-Asia. Kodwa-ke, kunezingqinamba ezithile ezidinga ukunqotshwa ukuze zilondoloze le trajectory. Lokhu kufaka phakathi ukunamathela kwimithetho kaHulumeni, ukufunwa kwabathengi kokupakishwa okuzinzile, kanye nemikhiqizo nezinto ezingenasisekelo, nokwakheka.
Uhlelo lwemfundo yalo nyaka e-In-cosmetics Asia luzogqamisa ezinye zentuthuko ezibalulekile emakethe ye-APAC Skincare, nokuthi imikhiqizo ithatha kanjani izinselelo ezivelele embonini. Gijimani nge-ASIA COSME Lab futhi bebanjelwe emidlalweni yezentengiso kanye nemithetho yeshashalazi yeshashalazi, iseshini yokuphathwa kwe-skintone izongena ngokujulile ekuguqukeni kwemakethe, lapho kufaka phakathi khona ithoni yesikhumba ekahle kanye nokukhanya.
Ukusungula eSuncare
Ngo-2023, imali engenayo eMakethe yokuvikela ilanga e-APAC ishaye i-USD $ 3.9 billion, ngokuqagela okuzokhula ngemakethe ka-5.9% eminyakeni emihlanu ezayo eminyakeni emihlanu ezayo. Eqinisweni, ngezinhlobonhlobo zezinto zemvelo nezenhlalo ezishayela lokhu kunyuka, isifunda manje sesingumholi wembulunga yonke.
USarah Gibson, umqondisi womcimbi we-In-cosmetics Asia, ubeke amazwana: "I-Asia Pacific yimakethe yobuhle bobuhle emhlabeni wonke kanye nohlelo lokuvela ngokushesha, lugxile ezindleleni ezibalulekile, izinselelo kanye nentuthuko.
"Ngokuhlanganiswa kwezingqungquthela zobuchwepheshe, imibukiso yomkhiqizo kanye nezithako, kanye nezitayendi zokumaketha zase-Asia Education kuzoqokomisa ubuhle obukhulu bokuqonda okuqhubekayo, kunesidingo esiqinisekisiwe sokuqonda okungcono kanye nemfundo embonini -
Isikhathi Sokuthumela: Oct-25-2023