Eminyakeni embalwa edlule, imakethe yezimonyo ye-APAC ibone ushintsho olukhulu. Okubaluleke kakhulu ngenxa yokuthembela okukhulu ezinkundleni zokuxhumana kanye nokulandelwa okukhulu kwabantu abanethonya lobuhle, abashintsha indlela yabo uma kukhulunywa ngezitayela zakamuva.
Ucwaningo oluvela kuMordor Intelligence lusikisela ukuthi indawo idlala indima ebalulekile ekuthengisweni kwezimonyo ze-APAC, lapho abathengi ezindaweni zasemadolobheni bechitha imali ephindwe kathathu emikhiqizweni yokunakekelwa kwezinwele nokunakekelwa kwesikhumba uma kuqhathaniswa naleyo esezindaweni zasemaphandleni. Kodwa-ke, idatha iphinde yabonisa ukuthi ithonya elikhulayo labezindaba ezindaweni zasemakhaya liye lathinta kakhulu ukuthengiswa, ikakhulukazi emkhakheni wokunakekelwa kwezinwele.
Uma kukhulunywa ngokunakekelwa kwesikhumba, inani labantu asebekhulile kanye nokuqwashisa abathengi kuyaqhubeka nokukhuthaza ukukhula kwemikhiqizo yokulwa nokuguga. Okwamanje, izitayela ezintsha ezifana 'ne-skinimalism' kanye nezimonyo ezihlanganisiwe ziyaqhubeka nokuthandwa, njengoba abathengi base-Asia befuna ulwazi oluhle kakhulu lobuhle. Kanti ekunakekelweni kwezinwele nasekunakekelweni kwelanga, izimo zemvelo kanye namazinga okushisa akhuphukayo kukhulisa ukuthengiswa komkhiqizo kulezi zindawo, futhi kukhulisa intshisekelo ngokushesha ezithakweni zokuziphatha kanye nezindlela zokwenza izinto.
Iveza izihloko ezinkulu, izinto ezintsha, kanye nezinselelo kuzo zonke izinhlobo zokunakekelwa kwesikhumba, ukunakekelwa kwezinwele, ukunakekelwa kwelanga, kanye nobuhle obuqhubekayo, i-in-cosmetics Asia ibuya kusukela ngomhlaka-7 kuya ku-9 Novemba 2023 izokwethula uhlelo oluphelele lwemikhiqizo ukuze ithuthuke.
Ikusasa elizinzile
Eminyakeni embalwa edlule, ukukhula kolwazi lwabathengi kanye namandla okuthenga e-Asia kudale ushintsho olunamandla oluya emikhiqizweni nasezindleleni eziqhubekayo. Ngokusho kocwaningo oluvela kwi-Euromonitor International, ama-75% abantu abaphendule ocwaningweni endaweni yobuhle nokunakekelwa komuntu siqu babehlela ukuthuthukisa imikhiqizo enezimangalo ze-vegan, zemifino kanye nezisekelwe ezitshalweni ngo-2022.
Kodwa-ke, isidingo sezimonyo zokuziphatha okuhle asigcini nje ngokwakha imikhiqizo nezinsizakalo ezintsha kodwa futhi nendlela imikhiqizo esebenza futhi exhumana ngayo namakhasimende ayo. I-Euromonitor isincome ukuthi imikhiqizo yezimonyo igxile ekufundiseni abathengi kanye nokusobala ukuze ixhumane ngempumelelo namakhasimende futhi ikhuthaze ukwethembeka komkhiqizo.
Imfundo yokunakekelwa kwesikhumba
Imakethe yokunakekelwa kwesikhumba ye-APAC, enenani elilinganiselwa ku-USD$76.82 billion ngo-2021, kulindeleke ukuthi ibone ukukhula okukhulu eminyakeni emihlanu ezayo. Lokhu kungenxa yokwanda kwezifo zokunakekelwa kwesikhumba kanye nokuqonda ubuhle phakathi kwabathengi base-Asia. Kodwa-ke, kunezinselele ezithile okudingeka zinqotshwe ukuze kulondolozwe lo mzila. Lokhu kufaka phakathi ukunamathela emithethweni kahulumeni, isidingo sabathengi sokupakisha okusimeme, kanye nemikhiqizo kanye nezindlela zokuziphatha ezingenalo unya.
Uhlelo lwemfundo lwalo nyaka e-in-cosmetics Asia luzoqokomisa ezinye zezinguquko ezibalulekile emakethe yokunakekelwa kwesikhumba ye-APAC, nokuthi imikhiqizo ibhekana kanjani nezinselelo ezivelele embonini. Iqhutshwa yi-Asia Cosme Lab futhi ibanjelwe kwi-Marketing Trends and Regulations Theatre, iseshini mayelana ne-Skintone Management izogxila kakhulu ekuthuthukisweni kwemakethe, lapho ukubandakanywa kuthuthukiswa khona, kuyilapho futhi ikhuthaza ithoni yesikhumba kanye nesikhumba esifanele.
Ukusungula izinto ezintsha ekunakekelweni kwelanga
Ngo-2023, imali engenayo emakethe yokuvikela ilanga ye-APAC ifinyelele ku-USD$3.9 billion, kanti kuqagelwa ukuthi imakethe izokhula ngo-5.9% CAGR eminyakeni emihlanu ezayo. Eqinisweni, ngezici ezahlukahlukene zemvelo nezomphakathi eziqhuba lokhu kwanda, lesi sifunda manje sihamba phambili emhlabeni jikelele.
USarah Gibson, uMqondisi Wemicimbi we-in-cosmetics Asia, uphawule wathi: “I-Asia Pacific iyimakethe yobuhle ehamba phambili emhlabeni jikelele, futhi ngenxa yalokho, amehlo omhlaba agxile esifundeni kanye nokusungula izinto ezintsha okukhiqizwa lapho. Uhlelo Lwezemfundo lwe-in-cosmetics Asia luzokhanyisa le makethe eshintsha ngokushesha, lugxile ezindleleni ezibalulekile, izinselele kanye nentuthuko.
"Ngokuhlanganiswa kwezingqungquthela zobuchwepheshe, imibukiso yomkhiqizo nezithako, kanye nezikhathi zokumaketha, uhlelo lwemfundo lwe-in-cosmetics Asia luzoqokomisa izinto ezintsha ezinkulu ebuhleni obuqhubekayo nobunokuziphatha namuhla. Njengoba ukubhaliswa kwezivakashi ngaphambi kombukiso okwamanje kusezingeni eliphezulu, kunesidingo esiqinisekisiwe sokuqonda okungcono kanye nemfundo embonini - okuyinto i-in-cosmetics Asia elapha ukuyihlinzeka."
Isikhathi sokuthunyelwe: Okthoba-25-2023