Eminyakeni embalwa edlule, imakethe yezimonyo ye-APAC ibone ushintsho olukhulu. Okungenani ngenxa yokwethembela okwengeziwe ezinkundleni zokuxhumana kanye nokukhuphuka kwabalandeli abathonya ubuhle, abahambisa ucingo uma kukhulunywa ngezitayela zakamuva.
Ucwaningo oluvela ku-Mordor Intelligence luphakamisa ukuthi indawo idlala indima ebalulekile ekuthengisweni kwezimonyo ze-APAC, lapho abathengi basemadolobheni bechitha imali ephindwe kathathu ekunakekelweni kwezinwele nemikhiqizo ye-skincare uma kuqhathaniswa neyasemaphandleni. Kodwa-ke, idatha iphinde yabonisa ukuthi ithonya elikhulayo labezindaba ezindaweni zasemakhaya libe nomthelela omkhulu ekuthengisweni, ikakhulukazi emkhakheni wokunakekelwa kwezinwele.
Uma kukhulunywa ngokunakekelwa kwesikhumba, ukwanda kwabantu asebekhulile kanye nokuqwashisa kwabathengi kuyaqhubeka nokukhuthaza ukukhula kwemikhiqizo elwa nokuguga. Ngaleso sikhathi, izitayela ezintsha ezifana 'ne-skinimalism' nezimonyo eziyingxube ziyaqhubeka nokukhula ngokuduma, njengoba abathengi base-Asia befuna ukuzizwisa kwezimonyo ezilula. Nakuba ekunakekelweni kwezinwele nasekunakekelweni kwelanga, izimo zemvelo kanye namazinga okushisa akhuphukayo kukhuphuka ukuthengiswa kwemikhiqizo kulezi zindawo, futhi kuvusa ngokushesha isithakazelo sezithako zokuziphatha kanye nokwakhiwa.
Ukukhipha izihloko ezinkulu, izinto ezintsha, kanye nezinselelo kukho konke ukunakekelwa kwesikhumba, ukunakekelwa kwezinwele, ukunakekelwa kwelanga, nobuhle obuqhubekayo, izimonyo zase-Asia zizobuya ngomhla ka-7-9 Novemba 2023 zizokwethula i-ajenda ebanzi yokuthi imikhiqizo ihambe phambili.
Ikusasa elisimeme
Eminyakeni embalwa edlule, ukukhula kokuqwashisa kwabathengi namandla okuthenga e-Asia kudale ushintsho olunamandla olubheke emikhiqizweni nezinqubo eziqhubekayo. Ngokocwaningo oluvela ku-Euromonitor International, u-75% wabaphenduli benhlolovo endaweni yobuhle neyokunakekelwa komuntu siqu babehlela ukuthuthukisa imikhiqizo enezimangalo ze-vegan, imifino nezitshalo ngo-2022.
Kodwa-ke, isidingo sezimonyo zokuziphatha akugcini nje ngokubumba imikhiqizo emisha namasevisi kodwa nendlela izinkampani ezisebenza ngayo kanye nokuxhumana namakhasimende abo. I-Euromonitor income ukuthi imikhiqizo yezimonyo igxile emfundweni yabathengi kanye nokubeka izinto obala ukuze uxhumane ngempumelelo namakhasimende futhi ikhuthaze ukwethembeka komkhiqizo.
Imfundo ye-skincare
Ibizwa nge-USD $ 76.82 billion ngo-2021, imakethe ye-APAC skincare kulindeleke ukuthi ibone ukukhula okubalulekile eminyakeni emihlanu ezayo. Lokhu ngokwengxenye kungenxa yokwanda kokwanda kokuphazamiseka kwe-skincare kanye nokuqonda kobuhle phakathi kwabathengi base-Asia. Kodwa-ke, kunezinselelo ezithile okufanele zinqotshwe ukuze kugcinwe lo mkhondo. Lokhu kubandakanya ukuthobela imithetho kahulumeni, isidingo sabathengi sokupakisha okusimeme, kanye nezimiso zokuziphatha, imikhiqizo engenalunya kanye nokwakheka.
Uhlelo lwezemfundo lwalo nyaka e-Asia ye-in-cosmetics luzogqamisa ezinye zezinto ezibalulekile emakethe ye-APAC ye-skincare, nokuthi amabhrendi abhekana kanjani nezinselelo ezivelele zezimboni. Iqhutshwa yi-Asia Cosme Lab futhi ibanjelwe Ethiyetha Yezokumaketha Nemithethonqubo, iseshini ye-Skintone Management izongena ngokujulile ekuthuthukisweni kwemakethe, lapho ukubandakanywa kwabantu kugqugquzelwa ngokwandayo, kuyilapho futhi kukhuthazwa ithoni yesikhumba efanelekile nebala.
Ukuqamba okusha ku-Suncare
Ngo-2023, imali engenayo emakethe yokuvikela ilanga ye-APAC yafinyelela ku-USD $ 3.9 billion, nokuqagela ukuthi imakethe izokhula ngo-5.9% CAGR eminyakeni emihlanu ezayo. Eqinisweni, ngezinhlobonhlobo zezinto ezemvelo nezenhlalo eziqhuba lokhu kwanda, lesi sifunda manje sesihamba phambili emhlabeni.
USarah Gibson, uMqondisi Womcimbi we-in-cosmetics Asia, uphawule wathi: “I-Asia Pacific iyimakethe yobuhle ehamba phambili emhlabeni wonke, futhi ngenxa yalokho, amehlo omhlaba agxile esifundeni nasekwakhiweni okusha okwenziwa lapho. Uhlelo lwe-in-cosmetics Asia Education Programme luzokhanyisa ukukhanya kule makethe ethuthukayo ngokushesha, lugxile kuzitayela ezibalulekile, izinselelo nentuthuko.
“Ngenhlanganisela yamasemina obuchwepheshe, imibukiso yemikhiqizo nezithako, namaseshini ezitayela zokumaketha, uhlelo lwemfundo ye-cosmetics Asia luzogqamisa izinto ezintsha ezinkulu ebuhleni obuzinzile nobunesimilo namuhla. Njengoba ukubhaliswa kwezivakashi zangaphambi kombukiso njengamanje kusezingeni eliphezulu, kunesidingo esiqinisekisiwe sokuqonda okungcono kanye nemfundo embonini - okuyizinto ezitholakala e-Asia ezizohlinzeka ngazo."
Isikhathi sokuthumela: Oct-25-2023